The world of online marketing is constantly evolving, and so have the various online marketing techniques, notably, in the field of search engine optimization or SEO. Keyword-optimizing one’s business website helps keep it visible to potential customers in the midst of the continuous stream of online traffic. However, directing consumer traffic to a website is one thing – it is quite another to keep them interested long enough to convert them into paying customers.
The year 2014 brings in a new set of trends in web design for Indianapolis businesses and elsewhere, as forecasted in an online article in Buiness2community.com. The focus of such innovations are the following:
“Fixed navigations: You simply need to be able to navigate your way around without getting a migraine. The fixed navigation toolbar has become a must have feature for 2014.
Newsletters: This design is vital for the email marketing strategy. It is cool to see that this area of design has been tweaked into a usable piece of interface. You can get so much information onto a single page and the real juicy stuff is a click away from your potential audience.
Presentation videos: A short movie clip is the way to go when you have a point to make in a short window of time. With some technical savvy, they can be exciting to make, and the impact can be more than productive, effective, and powerful.”
One web design principle is to put the necessary, catchy information up front. No customer would want to browse through a cluttered website full of confusing or useless content. Use the 80-20 rule (80% value from 20% of page content). This is achieved primarily by presenting highly informative texts written clearly and professionally. Site visitors would love to read interesting information on websites rather than look at nonsense ditties. Simply put, take everything insignificant out.
Reduce the number of pages down to essentials. Simplify the site by having only a few, compacted tabs to explore and click around – thus maximizing resources for the site moderator (company), as well as saving time for the consumer. Website design should always be a win-win situation.
There are companies that specialize in website design throughout Indianapolis, but few with the expertise and experience as Indianapolis SEO Firm. If you’re looking for that same win-win situation in your company’s website, give them a call and see how they can help.
(Source: Top Web Design Trends for 2014, John Hinds, February 18, 2014)