With the continuous expansion of search engine optimization (SEO) and its growing popularity among businesses today, numerous IT experts have plotted some predictions about the search engine technology that are likely to make headways as 2014 advances along. Writing for SearchEngineWatch.com, Eric Enge enumerates the predictions, as follows:
- The rise of Google’s Hummingbird engine: the newest SEO innovation is bound to have its’ presence felt this 2014 – with regards to more efficient processing of searches.
- Author/publisher ranks: Search engines are bound to display link publisher ranking, making it easier for the net surfer to judge which links are bogus and which is not, allowing for much thorough searches.
- Natural language search: Search engines will now be able to understand spoken language put in writing.
The forecasts above are just some of the innovations that will make web-surfing deeper, broader, and much more comprehensive. While search engines are already efficiently publishing relevant results almost instantly, they are bound to only get better. Businesses that create enough online traffic and garner better author/publisher rankings will be the ones to top most results pages, and in turn, facilitate a high return of SEO investment.
For starters, basic SEO works this way: companies either create on their own, or outsource creation of optimized content, to direct consumer traffic to their websites. This traffic is then analyzed by the engine, and the statistics are used to rank the websites’ links. The higher the rank, the higher it is placed in the results page, sometimes even on the topmost spot. This is what accredited service providers for SEO in Indianapolis are doing for their clients.
If you’re a company that needs help in boosting your rankings in the search engine pages, such as Google and Yahoo, you need to consult with an Indianapolis SEO company service, such as Indianapolis SEO Firm, specializing in web design and advanced online marketing techniques. With the right tools and content, you can well be on your way to outrank your competition. The next thing you know, customers are flocking to your website for purchase deals and other inquiries.
(Source: 6 SEO Predictions for 2014, Eric Enge, January 26, 2014)