When it comes to ranking within the major three search engines you either do or you don’t. If you are not ranking for the keywords most people would type into Google to find your business then it means someone else is. I mean… when do 10 results not show up on the 1st page of Google that are all relevant to what you were searching for? If you are not in the top 10 on the 1st page of Google, then one thing you can count on, your competition is.
Roughly 67% of the searches performed online are through Google and less than 5% of those people searching will venture onto the second page of the search results. How often do you scroll to the second or third page of the results when you are searching in Google, Yahoo, or Bing? Chances are you rarely scroll to the 2nd or 3rd page of results. Let’s face it, if you are not ranking on the 1st page of the search engines you might as well be lost and that all expensive website you bought might as well not exist. It is true, ranking on the 1st page of the major search engines is competitive, but not nearly as competitive as it will be 3 years from now so what are you waiting for? The online traffic is increasing, sales online are increasing, and the competition is increasing so the longer business owners wait to establish an online presence the more difficult and costly it becomes. The most powerful marketing strategy in the world in organic SEO through the major search engines and it is currently not too competitive or costly for any business owner to achieve success and a positive marketing ROI as an outcome. The main question is, can you afford to neglect your online marketing presence?