Most web users follow these steps when they surf the Internet: they type keywords into the search engine browser, scan the first page results, click on the most interesting link, scan again, move on to the next most interesting link, and repeat the whole process as needed. Search engine optimization (SEO) techniques take these surfing habits into account when trying to ensure higher website rankings for their clients. Moreover, an Indianapolis SEO company like Indy SEO Firm will use a combination of these techniques to increase their clients’ online visibility:
Good keyword research is the foundation of effective SEO. Here, the SEO company figures out the most relevant combination of keywords that can lead traffic to your company website. For instance, Indianapolis car buyers type “cars Indianapolis,” “Indianapolis cars,” or “Indianapolis vehicles” if they want to search for local dealers. Keyword research also involves estimates of the value of every site visitor.
Let’s suppose Indianapolis buyers just like cars in general, so they’ll list “cars” in the Interests section of their online profiles, instead of “Indianapolis cars.” To reach these users, SEO companies can create advertisements that pop up while users check their social network profiles, among other methods. Companies can also pay to have their websites show up on the first page of search engine results, regardless of actual rankings.
When search results show up, they tend to include a preview of the website content below the headline. People scan this preview to determine if the site is worth opening. Thus, quality content also increases traffic to your website, and may spur your target market to perform the desired action.
Online Reputation Management
“It takes 20 years to build a reputation, and 5 minutes to ruin it,” said multibillionaire Warren Buffet. Your Indianapolis search engine optimization company can help you maintain your image with online reputation management (ORM). This involves monitoring content that is directly and indirectly related to your company, as well as techniques to promote the positive attributes of a company and downplay the negative ones. Since most web content isn’t easily deleted, it may be better for your company to focus on the promotion of a positive image for web users.
A good SEO company does not stop with enhancing customer awareness of your business. The company also regularly monitors your progress. This way, your SEO strategy can be evaluated and improved, if necessary.
The abovementioned methods are just some of the ways your Indianapolis SEO company can help you. You can increase your online visibility, direct quality traffic to your site, and watch your profits increase as well.