Using Internet Marketing in Indianapolis to Gauge the 2012 Presidential Election

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There’s something interesting about the current struggle for the big seat in the White House—and it’s not red and blue lemonade. Polling data from Real Clear Politics shows that former governor Mitt Romney is ahead of incumbent President Barack Obama by a nose. While Romney broke Obama’s dominance in poll opinion, it’s still anyone’s guess as to who will win the actual election. Over at the search engine marketing (SEM) industry, the experts have been busy creating their own analysis. While the extent of a candidate’s internet marketing in Indianapolis may not decide the outcome of this year’s elections, it’s worth a quick look anyway. Greg Meyers, founder of SEMGeek.com, teamed up with friends from a pay-per-click (PPC) software firm to do this. The results are rather interesting. Pay-per-click budgets Obama surpasses Romney considerably in terms of spending and budget for SEM, most notably PPC. Obama’s campaign website, BarackObama.com, spends an average of $4,500 in daily PPC and enjoys an average of more than 17,000 clicks a day. Romney’s election website, MittRomney.com, spends 24 percent less in daily PPC; and as a result, generated 55 percent less clicks than Obama’s. It makes you wonder, though, if there is something in […]

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QDD and Indiana Web Marketing: Difference in Words Won’t Just Cut It

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Here an interesting little phenomenon: try searching for “jaguar” on Google. Results may vary depending on location, but you’re most likely to get the regional or international website of Jaguar Cars as the first entry. As for “jaguar” the animal, it comes in as a poor second (under a Wikipedia entry). How is this possible? It has always been a challenge for search engines like Google to rank entries that users frequently look for. The word “jaguar,” for instance, has multiple meanings—it could mean the spotted feline, or the audacious older woman seeking younger men, or the British luxury and sports cars. Web marketing in Indiana makes it a point customers find you when they need to, even while considering the intention of the search. Query deserves diversity (or freshness) SEO experts will tell you that “query deserves diversity” (QDD; or QDF for some). This is an algorithm used by Google, first cited in a 2007 article by the New York Times, as a way to show new content. Rand Fishkin, CEO of SEOmoz.org, says users are interested in diverse results more than in specific pages. Writing for SearchEngineWatch.com, Eric Enge calculated that in using the AdWords keyword tool for […]

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Nailing Top Rankings through Indiana Search Engine Optimization

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The greater Indianapolis area is a bustling hotspot of commercial activity. One of the Midwest’s premier urban centers, Indianapolis formerly concentrated on government and manufacturing industries. Now, the reforms under Unigov have allowed the city to diversify its business composition to other fields such as healthcare, finance, and education. As such, several Indiana companies have set up their headquarters in the city over the past several years. As today’s business climate is shaped largely by the Internet, companies are looking towards online communication to promote their products and services to a much wider audience. Potential audiences could be off-state, and even in another country. However, the sheer expanse of the Internet itself poses a challenge as it could cause certain company sites to receive less traffic. In this respect, tapping an Indiana search engine optimization service is what a business needs to take itself to the next level. Search engine optimization (SEO) is the process of overhauling a webpage to get higher rankings among widely-used search engines. Companies like Indianapolis SEO Firm are at the forefront of this “offensive” by presenting a variety of services for prospective clients. These include website construction, link building, and creating special content unique to […]

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Indiana Internet Marketing as the New Word of Mouth and Web of Media

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The basic idea behind any marketing campaign is to spread the word of your company to as many people as you can with the aim of making potential customers out of them. While this may sound simple enough, the true challenge lies in choosing what media to use in disseminating information about your company. The internet is today’s viable and powerful marketing medium. Data from the first quarter of 2012 showed there were about 245.2 million people in America using the internet. About 90% of connected Americans rely on Google for searching needs—making it the most visited site in the USA, and number two globally. These numbers are more than enough reason to seriously consider investing in Indiana internet marketing services. Bearing in mind the sheer popularity of Google, it would be to your company’s advantage to appear in the results of the search engine as prominently as possible, especially on the first page. Indiana search engine marketing techniques heavily involve optimization to ensure that searches related to your company will bring up your site or links to your site. If you want potential customers to regard you as an authority on whatever they’re looking for, SEO can help you […]

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Four Ways an Indiana SEM Company Can Benefit Your Business

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Search Engine Optimization or SEO is an online marketing strategy that promotes Website exposure by making it rank high in search engines. Its main goal is to increase site traffic. You can choose to do SEO yourself, or you can hire an Indiana search engine marketing company to handle the work for you. The Internet has become a major source of sales for both products and services, that’s why a lot of businesses in Indiana have allocated a huge part of their marketing budget to it. If you’re a newbie in the world of SEO, there’s no guarantee of satisfactory results should you choose to do it on your own. It will have higher chances of being successful when you hire an SEO firm to be your partner. Here are the main reasons why you should hire an SEO company. You Don’t Have to Spend Time Understanding How Search Engines Work An SEO company like Indy SEO Firm knows the nature of search engine algorithms. This means that they are knowledgeable on the measures to increase your site’s search engine ranking. Doing it yourself means you have to thoroughly study and analyze search engines, and this can be time-consuming. You […]

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Sound Marketing Strategies that Good SEO Indianapolis Companies Employ

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Search Engine Optimization is a marketing procedure designed to enhance a Website’s search engine ranking. There are different types of SEO techniques available, so it can take a lot of time and deliberation on your part to choose the right one for your company. You may have to seek the assistance of an SEO Indianapolis expert who can suggest which SEO method would be most appropriate. The continued growth of the Internet has shown that marketing strategies like SEO is essential. However, without a dedicated marketing arm, a lot of companies — especially start-up ventures — tend to grope their way around SEO and end up stumbling. This is why hiring a highly skilled and experienced SEO company like Indy SEO Firm is ideal for businesses that are still on the learning curve of Internet marketing. Here are some things an SEO company can help you with. Using the Right Keywords When users search for something online, they use specific keywords related to the product they are searching for. This is why you need to make sure that your site contains the right density of keywords related to your product. This will allow your site to rank higher in search […]

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