The world of online marketing is constantly evolving, and so have the various online marketing techniques, notably, in the field of search engine optimization or SEO. Keyword-optimizing one’s business website helps keep it visible to potential customers in the midst of the continuous stream of online traffic. However, directing consumer traffic to a website is one thing – it is quite another to keep them interested long enough to convert them into paying customers.
With the continuous expansion of search engine optimization (SEO) and its growing popularity among businesses today, numerous IT experts have plotted some predictions about the search engine technology that are likely to make headways as 2014 advances along. Writing for SearchEngineWatch.com, Eric Enge enumerates the predictions, as follows: The rise of Google’s Hummingbird engine: the newest SEO innovation is bound to have its’ presence felt this 2014 – with regards to more efficient processing of searches. Author/publisher ranks: Search engines are bound to display link publisher ranking, making it easier for the net surfer to judge which links are bogus and which is not, allowing for much thorough searches.
There isn’t a business website that doesn’t want to be Number One on search engine results relating to their products and services. Sometimes, however, this leads to some businesses relying on questionable means to achieving that spot; such means could earn them penalties─ if not an outright ban─ from major search engines like Google. An About.com article by researcher Marziah Karch advises Indianapolis internet marketing professionals on what could lead to penalties and bans:
Many business websites today─ especially those of businesses based in Indianapolis─ maintain blogs that provide useful information on their products and services. No one will find these blogs, however, if the website has not been properly search engine optimized. That’s why a Hongkiat.com article by blogger Issac Atia educates Indianapolis web design professionals on what to avoid:
Responsive web design—which is web design which adapts itself seamlessly to desktop, tablet, and smartphone browsers—is the future of internet marketing. If your company has not adapted to this trend, it could result in disastrous business and financial losses. Just examine the facts: as of May 2013, 61 percent of all adult mobile phone users in America access the Internet on their mobile devices.
The fundamental rule of search engine optimization (SEO) is that while the how aspect of SEO often changes, the why aspect never does. Search engine optimization is concerned with affecting the visibility of websites in the organic search results of major search engines like Google and Yahoo!. Whether your business website is brand new or has been operational for several years, regular and thorough website audits conducted by Indianapolis SEO specialists, from companies like Indy SEO Firm, provides many benefits.