In today’s digital age, Facebook has changed the way people connect with each other. Almost everyone has a profile in the social media website, using it to keep updated with their family and friends. Moreover, it gives individuals a chance to display their interests and hobbies, as well as the brands and companies they support.
If there is one thing that 2013 has taught people about social media, it is that social media is slowly becoming an integral part of any organization’s marketing efforts. As mentioned in The Premium Times article,
The number of companies that offer SEO services is very high. Go to Google and search using the search term “SEO Company” and you will get around 58,400,000 results. While not all of these are links to individual companies providing SEO in Indianapolis or elsewhere, the high search results ought to give you an idea of the plethora of businesses purporting to be SEO professionals.
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Indianapolis is the site of Indy 500, one of the biggest car racing events in the world. Cars, though, are not the only ones racing in Indiana. Businesses do, too, to get ahead of the competition. One of the things that will help them achieve this goal is a well-designed website.
Web marketing strategies constantly change to suit the dynamic natures of both the Internet and consumers, so it would make sense for businesses to anticipate which trends will emerge and stay popular. The Tech Cocktail website posted an article last November 15, 2013 that projects the online marketing trends for the year 2014. Not surprisingly, the article predicts the importance of social media in Web marketing, and SEO in particular: