Social media is pretty much a major part of everyday life now – so much so that more than 70% of online American adults today use it. Then again, many polls also show that just about 33% of American users have taken to following brands through the social media as of 2012; while this is a considerable enough jump from 16% in 2010, this proves that there is still room for expansion in the Indianapolis social media marketing industry. As a business owner, how can you help promote your brand through social media?
If you ask any reputable Indianapolis web design company, such as the reputable Indianapolis SEO Firm, you will get the same advice as anywhere: Build your website to get the best chance of directing internet traffic into your site, and hopefully turn that traffic into customers and eventually, profit. So what makes a good website? Here are some of the marketing elements to consider:
There isn’t a business website that doesn’t want to be Number One on search engine results relating to their products and services. Sometimes, however, this leads to some businesses relying on questionable means to achieving that spot; such means could earn them penalties─ if not an outright ban─ from major search engines like Google. An About.com article by researcher Marziah Karch advises Indianapolis internet marketing professionals on what could lead to penalties and bans:
Many business websites today─ especially those of businesses based in Indianapolis─ maintain blogs that provide useful information on their products and services. No one will find these blogs, however, if the website has not been properly search engine optimized. That’s why a Hongkiat.com article by blogger Issac Atia educates Indianapolis web design professionals on what to avoid:
Responsive web design—which is web design which adapts itself seamlessly to desktop, tablet, and smartphone browsers—is the future of internet marketing. If your company has not adapted to this trend, it could result in disastrous business and financial losses. Just examine the facts: as of May 2013, 61 percent of all adult mobile phone users in America access the Internet on their mobile devices.
The fundamental rule of search engine optimization (SEO) is that while the how aspect of SEO often changes, the why aspect never does. Search engine optimization is concerned with affecting the visibility of websites in the organic search results of major search engines like Google and Yahoo!. Whether your business website is brand new or has been operational for several years, regular and thorough website audits conducted by Indianapolis SEO specialists, from companies like Indy SEO Firm, provides many benefits.
Indianapolis is the site of Indy 500, one of the biggest car racing events in the world. Cars, though, are not the only ones racing in Indiana. Businesses do, too, to get ahead of the competition. One of the things that will help them achieve this goal is a well-designed website.
The Forbes website has a November 20, 2013 article that highlights the importance of proper web design in business websites. Since websites are marketing tools, it’s only proper that they have to be enticing and informative enough to attract visitors online. The article stresses that businesses should consider leaving web design duties to a professional for maximum results:
Getting ahead in Indianapolis’ robust business environment can be tough, especially for start-up businesses. Businesses are, therefore, recommended to embrace search engine optimization strategies to enhance their online visibility and increase their chances of winning customers over. Forbes.com contributor Joshua Steimle writes that SEO is here to stay.