The Forbes website has a November 20, 2013 article that highlights the importance of proper web design in business websites. Since websites are marketing tools, it’s only proper that they have to be enticing and informative enough to attract visitors online. The article stresses that businesses should consider leaving web design duties to a professional for maximum results:
When it comes to websites, the first impression you make on your user is everything. It needs to be a positive experience otherwise you are losing potential customers due to bad design. And this happens everyday to almost every business.
This is where your Web designer will come in handy. If you’re making a change to your landing pages, make sure to use your Web designer. Tell him or her your goals for the landing page, and let your designer figure it out.
You cannot afford to slap something together in 10 minutes and hope it converts well or makes your users happy. If you are doing that, then you just have to accept that your business is running at low efficiency when it comes to converting traffic.
Businesses can only do so much on their own, so they have to realize when to call in the experts. Web designers are often capable of creating web content that’s sure to improve websites in more ways than one. Retailers interested in improving their web design in Indianapolis should enlist creative web companies such as Indy SEO Firm to add oomph to their sites.
While businesses have the freedom to create any website they want, there are basic conventions that still need to be observed. There’s a fine line between a creative masterpiece and a horrible pastiche of random bits, and businesses should be careful not to cross the line into terrible design. Fortunately, a skilled website designer can help improve and keep the quality of a site.
A capable Indianapolis website design company can improve websites not just through graphics, but also with sensible layouts, legible fonts, well-placed ads, and improved site accessibility across multiple platforms. With such changes, an optimized site can theoretically attract even more prospective clients for a business. Businesses should realize the potential their websites have, and it can be put to good use with a knowledgeable web designer at the helm.
(Article Excerpt and Image from How To Let Web Design Drive Your Marketing Strategy, Forbes, November 20, 2013)