FAQ about Indy SEO Firm

What is SEO and how does it increase traffic to my website?

SEO stands for “search engine optimization.”  It is a set of strategies and techniques we use to make your website more visible to the people who want to find you by increasing your search ranking.

What does that mean?  Imagine you are looking for a company to do business with.  You will probably type in a few relevant terms into your favorite search engine (like Google, Yahoo, or Bing) and choose a business based on the results.  However, if you are like most people, you won’t just pick any business related to your chosen search terms.  You’ll pick a website that shows up near the top of the results.

Why?  Research tells us that 53% of clicks go to the very first link on the page.  The business that gets its website to the top of search rankings gets more business simply because more people are looking at it.  Businesses with websites in the second and third position still stand a decent chance of competing, but most website on the second page might as well not even exist.

That is where we come in.  We streamline your website design, optimize your content and page titles, and use a few other strategies to make your website more search engine-friendly.  In no time at all, you will experience the benefits of a high search ranking first hand.

What if I tried SEO before and didn’t get the results I wanted?

Come in for a consultation and let us talk to you about what went wrong.  We may not know anything about your previous SEO company, but as one of the top Internet marketing firms in the world, we are 100% certain that our SEO strategies work.

Developers at Yahoo, Bing, and Google are hired to constantly update these websites’ search algorithms, or the programs and strategies they use to decide how to catalogue and rank websites in their search engine.  Google is widely considered to be the world leader in developing complex and effective algorithms, and they upgrade their programs several times a year.

SEO companies must stay on top of these updates and their implications.  Those that fall behind not only fail to deliver the promised results, they may actually be hurting their clients’ rankings by causing search engines to mark their websites as spam.

If you have noticed a decline in your web traffic, bad SEO strategies may be to blame.  Call us today to start repairing the damage.

Isn’t SEO just about cramming a bunch of “key words” into my website?  I don’t want to do that!

Absolutely not!  Aside from the obvious ethical and aesthetic problems, “keyword stuffing” simply does not work.

Incorporating as many possible search terms as possible into the text of a website was once a viable strategy to increase your website’s search rankings.  However, search engines caught onto that strategy pretty quickly and found ways to block it, mostly by flagging websites that do this as spam.  These changes have allowed sites like Google to provide higher quality search results to their users while simultaneously making it easier for honest small businesses to compete for rankings.

What is PPC marketing and how will it help me connect with my customers?

PPC stands for pay per click, and like the name implies, it is an advertising strategy that you pay for only when a potential customer actually makes it to your website.  That makes it the most affordable way to get high profile sites and search engines to link to your company’s webpage.

Our PPC service has two parts.  First, we use Google AdSense to get your advertisement placed at the very top of relevant search pages.  This works immediately, so you get all of the benefits of a high search ranking without any of the waiting involved in an effective SEO campaign.

Second, we set this ad to “follow” users who have already visited your website.  These users will see your ad on the side of their favorite blogs and webpages, reminding them what you have to offer.  With this strategy, your ad directly targets people who are already interested in your business, and you pay only when it works.

What innovative Internet marketing services does Indy SEO Firm offer that I cannot get from my old marketing company?

One of the new services that our customers are excited about is our Local Buzz optimization package.  With the increasing popularity of websites and apps like Google Maps and Bing Local, more and more people are deciding where to spend their money based on location-based rankings and reviews.

We work with these websites to ensure that people in your community have easy access to all the wonderful things your customers have to say about your business!  This is a highly effective marketing strategy, and one that almost none of our competitors offer!

However, regardless of which of our services you choose, you always get something a little extra when you trust your online marketing to Indy SEO Firm.  You get the comfort and familiarity of dealing with your fellow Hoosiers.  You also get the passion, excitement, and years of experience that come from working with one of the top Internet marketing companies in the world.

How do I know which types of online marketing services will be most effective for my company?

Though all of our services are proven to be highly successful, they are not all equally useful for all businesses. Figuring out what will work best for your business is a complex process, but it is one at which we excel.

Your best bet is to come in for a free consultation with our marketing specialists!  We will investigate your business’s existing online presence.  Then we will talk to you about your business’s growth, your budget, and your goals—both immediate and long term.  Finally, we will work with you to develop a complete marketing strategy tailor-made to your business.

Can online marketing really generate more revenue for my local business than traditional marketing strategies?

Yes!  Let’s face facts:  Not many local businesses can afford an advertising spot on prime time television.  Most turn to newspapers, a medium that is quickly becoming outdated as it is replaced by blogs and other online news sources.  These businesses are essentially spending money to run ads that are never even seen, whereas services like our pay-per-click marketing ensure that you never pay a dime until your ad actually works.

Not only is online marketing more effective than television or print advertising, it is more affordable, more efficient, and better able to adapt to rapid shifts in the market or your business.  For the time and money it takes to reach a mixed television audience just once, you could place your ad in front of thousands of Internet users in your target demographic many, many times.

How long will it take for me to see results?

The answer varies from service to service and business to business.  Some services, like our pay-per-click marketing, yield almost immediate benefits:  Your ad gets to the top of Google’s search results right away, though it may take some time for you to see increased traffic.  Other services, like search engine optimization, may take longer to go into effect but also yield greater long-term benefits.

For best results, we usually recommend our clients take advantage of both our short- and long-term strategies.  We will discuss which strategies are best for your goals as well as how soon you can realistically expect them to take effect during your free consultation.

What can I expect from a free consultation?

Typically, we go into a consultation with two primary goals.  The first is to get to know you and your business while you get to know us and ours.  We want to clear up any questions you may have about our services and the experts who provide them so that you know exactly what you are getting.  At the same time, we need to get a good understanding of your products, services, and business model so we can market them effectively.

Our second goal at a free consultation is to use the information you give us about your company to create a “road map” or a comprehensive outline of the Internet marketing strategies that will work best for you.  You tell us where your business is right now and where you want it to be in both the short- and long-term future.  Then we draw up a plan for how to get you there.

What if I like my existing website and just want to get more people to see it?

We can do that!  We frequently provide SEO and other services to businesses that are satisfied with their existing websites.

What we will do is simply streamline your website’s coding and optimize its content through strategic use of keywords, leaving the bulk of the pages intact.  Then we will use other strategies like PPC advertisements, Local Buzz optimization, and social media to further increase your web traffic.

What if my company does not have any online presence at all?

That is no problem at all!  We have worked with many new businesses to build their websites and establish a solid online presence right from the beginning.  Call us today to find out how our website design, development, and SEO services can work together to get your products noticed and help you start building your customer base right away.