Social media refers to the many web and mobile based applications that turn communication into an interactive dialogue. Social media applications are built upon the technological foundations of Web 2.0 and facilitate the exchange of user-generated content. Social media applications have created various means for individuals to communicate with others through social networking sites, micro-blogging services, instant messaging, and media sharing websites. Hence, social media has helped define how people communicate, share information, and express their identities in the early 21st century.
Social media has expanded into other sub-media such as Internet forums, podcasts, virtual encyclopedia entries, blogging, and social bookmarking. Techniques for information dissemination include email, chat, media sharing (such as pictures, music, and videos), and voice over Internet protocol. Moreover, social network aggregation platforms help integrate content from multiple social media platforms through various tools and widgets.
In modern business practices, social media applications are referred to as consumer-generated media or CGM as they blends technology and social interaction for the co-creation of value. In addition, interactive marketing firms that engage in search engine optimization and web design have been tapping into the unlimited potential of social media applications to promote their client’s services or products. Social media marketing can increase a client’s exposure among potential clients using search engine optimization (SEO). It also enables clients and their prospects to engage in an interactive relationship.
firms will analyze the client’s website and will conduct the research that is needed to create the right marketing solutions. Their marketing strategy should also take into account the changing trends in social media applications. This method is a cost-effective, timely way to broaden a client’s network base and generate leads. These leads can be converted to clients and sales in the long run.
Social media and SEO Indianapolis companies have claimed many advantages over traditional media platforms such as newspapers, print publications, and television broadcasting. Social media applications can reach a potentially global audience with a relatively small financial investment compared with the millions of dollars it costs to produce and disseminate traditional media. Moreover, the timeframe between inception, production, and dissemination of traditional media can stretch anywhere from weeks to months.
With SEO Indianapolis offerings and social media, the timeframe is accelerated—inception, production, and dissemination can be done very quickly. Furthermore, if the information stirs public interest, responses and rapid dissemination (via comments and widget sharing) can be virtually instantaneous.