SEO stands for search engine optimization, an Internet marketing strategy that aims to make a website more visible to the public. By publishing website content that’s properly optimized with relevant keywords, websites can secure higher spots on search engine results pages (SERPs) and thereby appear more visible to target consumers online. More hits may lead to better placements on SERPs, while first-page visibility in turn helps boost a website’s perceived credibility among consumers. This is in light of recent findings that most consumers these days prefer to visit sites that appear among the first few search results.
Business owners looking for the best Indianapolis SEO services may also come across the term SEM or search engine marketing. SEM is often described as the entire gamut of efforts to promote a website, thereby encompassing SEO. One principal distinction is that SEM involves pay per click (PPC) advertising; while straightforward SEO does not.
PPC advertising involves the placement of links and ads on partner sites. The advertiser pays the partner site for every successful click from an Internet user. Optimized search results are said to be organic and yield long-term results—provided, of course, that SEO efforts are sustained and comply with all search engine requirements. Meanwhile, site traffic from PPC ads is said to be non-organic, and ceases as soon as ads are discontinued.
As with all marketing work, Internet marketing efforts require close monitoring to determine whether existing strategies can still produce the desired results. For instance, changes in search engine algorithms may negatively impact site traffic if the strategies employed do not conform to these changes. However, with an SEM component in place, sites may continue to receive web traffic despite changes on the search engine front.
Meanwhile, quite a number of businesses also rely on SEM in Indiana to capture the attention of the state’s 6.5 million residents. Using a professional social media account, a company can spread the word about its products and solutions more quickly and in a more interactive manner. On top of increased interaction, social media marketing allows feedback to flow more freely, thereby facilitating efforts toward product and service improvements.
Companies like Indy SEO Firm can properly calibrate the SEO, SEM, and social media dimensions of any Internet marketing strategy. This way, companies can remain attuned to their target markets and adapt to any changes instituted by the top search engines.