Search Engine Optimization (SEO) is the process of improving website ranking and gaining higher visibility. One crucial part of this process, SEO Indianapolis providers say, is the proper use of keywords.
What are Keywords and How Do They Affect Website Ranking?
Keywords are words or phrases that are situated within articles to promote a company’s products and services on the Web. For instance, if a company offers laundry services, then the use of keywords such as cleaning clothes and washing machines would be appropriate.
To maximize visibility within the first two pages of search engines, keywords are optimized through a search algorithm. These keywords basically operate like tags which search engines seek out and use to help rank various websites. Keywords are the words users type into search bar; the more specific a keyword is (like including a place), the better chances of the website ranking higher in search rankings.
SEO Indianapolis services make use of keyword density to bring up page rankings of articles that appear on websites. The more times that a keyword is used in relation to the total number of words in an article increases keyword density; the less frequently keywords appear, the lower the keyword density.
There’s actually no shortcut for making keywords a hundred percent effective in search rankings. Some SEO experts say that placing keywords within the first two paragraphs of an article will bring good results; most others agree that spreading the keywords throughout the article-that is, in the first, middle and last paragraphs-can bring better results. Businesses that offer professional SEO services Indiana website owners can bank on make it a point to place keywords strategically within their clients’ articles to ensure that they rank accordingly.
Although keyword frequency is important, it is generally unacceptable to have keywords appear too many times in a single article. Having a high proportion of keywords in relation to the total number of words is called keyword stuffing. Some SEO experts recommend that keywords occupy at most 3 to 5% of the whole article. Moreover, keywords should not diminish an article’s clarity.
Keywords should be relevant to the article’s content and the company’s vision and mission. They should make sense to the reader; inserting them willy-nilly does no good-the search engines penalize websites that do this by tagging them as spam. To learn to use keywords optimally, it would be best to consult with a professional Indiana Internet marketing provider.