The innovations that hallmark the digital 2.0 generation have given rise to a number of advancements in the Indianapolis business scene. The Internet, for instance, opens numerous possibilities for some small businesses in the city. Indianapolis Internet marketing allows starting enterprises to break into the scene and attract consumers.
These days, business owners take advantage of these trends to reach their potential customers. Apart from the usual forms of marketing like print ads, direct mail, and TV and radio ads, business owners also use the Internet because it is one of the most widely accessed media today. Through online portals like social media sites, blogs, and search engines, businesses can increase their client pool and strengthen their position in the industry.
Perhaps two of the most popular methods of online marketing employed by business owners in Indy are Indianapolis Search Engine Optimization (SEO) and Search Engine Marketing (SEM). These are on the same marketing plane but they differ in terms of approach. Read on to find out which of these online strategies will work best for your company.
Search Engine Optimization
SEO aims to improve your visibility online using keywords usually inputted by users onto a search engine. This is done through properly incorporating these keywords in website and off-page content, which in turn increases the site’s relevance to search engines. The more relevant your site is to a search engine, the higher it will place on search results. This allows users to see your site as soon as they input the said keywords.
Search Engine Marketing
SEM is also known as Pay-Per-Click and it involves bidding on search terms. When keywords are inputted onto a search engine, the company’s advertisements will automatically appear. This requires paying the search engines every time your ad gets clicked on. Over time, the price you pay per click to have your ad rank higher steadily increases depending on the “per-click” bidding you have with your competitors.
SEO and SEM Faceoff
With Indianapolis Search Engine Marketing, you are required to pay per click to generate traffic. Every click increases your chances of ranking higher than your competitors; however, if you stop with your payments, you will lose your advertisement spot. The main advantage is that you will be easily recognized from day one. With SEO, there is no need to pay search engines for advertisement. All you have to do is optimize your site so that it naturally comes up in the search engine listing. As soon as it ranks high in the listing, you can maintain its traffic for months or even years.