Indianapolis Search Engine Marketing services are in competition with Indianapolis SEO
Indianapolis Search Engine Marketing
Digital Marketing is all about generating traffic. If you own a business in Indianapolis and you’re looking to jumpstart your website, search engine marketing can help you achieve your online goals. Indy SEO Firm is your partner for excellent search engine marketing solutions that will attract visitors and drive traffic, helping you gain an edge over the competition.
What is Search Engine Marketing and What Does it Mean for Your Business?
Search engine marketing (or SEM) is an online marketing strategy that aims to drive traffic to your website the quickest possible way. SEM usually comes in the form of Pay-Per-Click or PPC Advertising. Using personally chosen keywords best positioned for ranking, we will place the ad on the search engine results pages (SERPs) accompanied with optimized copy that attracts readers.
With PPC, you only pay a certain amount to the search engine every time someone clicks your ad and goes directly to your website. The amount you pay depends on the ‘per click’ bidding war between you and your competition. So long as your SEM is active, these bidding wars and ads will remain constant and stay on top of the SERPs for that particular search query to encourage traffic to your site.
Bidding against your competition can be challenging. All PPC ad networks have different guidelines when it comes to reaching the top of the SERPs. Your ad can reach the top of some search engine results page based solely on your bid. Other search engines may include factors like the predicted click-through rate or CTR of your ad.
Below are some of the tactics known to help businesses beat the competition in the race to the top of the SERPs. These are powerful and effective strategies you can expect to see when working with Indy SEO Firm for your SEM campaigns:
- Use of Geo-targeted Capabilities -Google and all other search engines are going local, and including a specific geographical area in your search terms gives you an upper hand. Running your campaigns down to the city level can help you dominate the SERPs for specific markets.
- Better CTR - Gain a good CTR and you can expect to pay less to maintain your position on the SERPs. Some search engines allow lower bids if your CTR is high. The secret to gaining a good click-through rate is well-written and optimized web content that encourages visitors to browse through your website longer.
- Play with Keywords -Ranking for highly competitive keywords is difficult. Combining and rearranging keywords can help you establish yourself to a wider niche and get rid of the competition.
- Demographic Segmenting - Some search engines allow you to add the demographic qualities of your target audience. Make your ad appear more frequently by adding target demographic specifics such as age, gender, and location.