In the world of search engine optimization (SEO), there are certain guidelines websites must follow to rank high in search engine results. An Indianapolis search engine optimization company recommends that websites avoid common SEO mistakes to keep from slipping down the rankings. Listed below are some of the factors that might cause your website to lose traffic or be removed from the search listings altogether.
One of the most common mistakes people commit is to saturate their websites with keywords. Keyword stuffing, as it is called, is the practice of putting too many keywords all over the website to rank higher and generate more traffic. This used to work back when search engine algorithms were still in their rudimentary forms. However, with new and improved algorithms designed to prioritize content quality instead of keyword density, keyword stuffing has become a grave offense in the SEO industry. However, there is no getting around the fact that keywords are still the currency of the Web. It all boils down to using the right keywords in the right density.
Another common mistake that Indianapolis SEO providers do not like seeing is the excessive use of Flash on web sites. Indeed, Flash content can be attractive to Internet users; however, they’re not as attractive to search engines. Search engine crawlers skip over the text contained in Flash websites, making them less bankable from an SEO perspective.
Some Useful Tips on Optimizing Web Sites
A lot of people think that proper website optimization is too rich for their pockets that only those who can afford it will ever reach the top of search engine results. On the contrary, anyone can reap the benefits of SEO, you included. In fact, you can take some steps right now that can significantly improve your ranking and increase your traffic.
Many people who create a website usually forget to optimize their title tag. This is what a search engine first sees when it crawls over a site, so having a title that is relevant to the website is very important. Those who are not familiar with SEO simply put the name of their website on the title tag. While this is all well and good, any Indianapolis SEO company will say that adding proper keywords will make the title tag more effective in terms of site optimization.
An Indianapolis SEO company will also recommend that you fix your Meta Description tag. This is essentially what Internet users read to determine whether or not to enter the site. It should contain the right keywords without going overboard on density, or else the site might be flagged for keyword stuffing.