The success of search engine optimization or SEO lies on the practice. There are good practices which must be kept, and there are bad practices which must be avoided. Here is a list of the bad ones.
Wasting Time Submitting URLs to Search Engines
Search engine submission is a requirement that died a few years ago. Most search engines are crawler based, which means it can easily find your site once you get a link from another website that has been crawled. Of course, you have to make sure that your website is not uncrawlable by eliminating too many variables in your URLs and not having convoluted navigation menu.
Hiring an SEO Company Then Detaching Yourself from the Process
While it is a smart decision to hire an SEO company, you could even be smarter if you try understanding the strategies used by your company. The company could be using black hat SEO without you knowing it. If this is the case, then be prepared to pay for the price of using high-risk tactics.
Taking the Decision to Hire an SEO Company Too Lightly
Like hiring employees, you should also be careful when hiring SEO companies. Most of them guarantee that your site will be number one in all search rankings, which is highly implausible because even search engines cannot guarantee that your site will be and will always be number one. Search engine optimization or SEO Indianapolis can either make or break your company. Make sure to ask all the right questions to the SEO company you are considering.
Fretting Over Keyword Density
Keyword density should not be used as a basis of your ranking. There are no definite rules regarding keyword density because accuracy and relevance are more important. Counting words should be the last thing you would be doing in SEO Indianapolis.
Checking your Ranking Everyday
Although SEO Indianapolis involves rankings, it does not necessarily mean you have to check your rankings on a daily basis. It will change regardless what you do. You should rather focus on improving your site instead of watching it flutter up and down.