When we perform keyword research for your free consultation many people ask us how we know who search for what keyword and how do we know how many times that word is typed into the search engines. There are databases from many different companies that attempt to gather statistics on keywords being searched and provide monthly traffic numbers based on rough estimates from a small population sample. The only keyword traffic database that should be trusted is Google’s currently. Google houses the largest keyword traffic database online, and this comes to no surprise. We pull our keywords and traffic numbers strait from Google so our numbers can be trusted.