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Indianapolis Search Engine Marketing services are in competition with Indianapolis SEO

Indianapolis Search Engine Marketing

How Indianapolis Search Engine Marketing compares to Indianapolis SEO

They're on the same marketing plane, but SEO (search engine optimization) and SEM (search engine marketing also known as Pay-Per-Click) are different when it comes to strategy. If you own a business in Indianapolis and want to give it a notable jumpstart, Indianapolis SEO is more likely to work for you than Indianapolis search engine marketing—and we at Indy SEO Firm can show you why.

Here's the main difference between the two: Indianapolis search marketing always requires you to shell out money to promote your business and generate traffic because you have to pay the search engines per click you get.  The amount you have to pay to have your advertisement placed high in the search engines depends on the ‘per click’ bidding war between you and your competition.  If you are using search engine marketing (pay per click) you will always be in bidding wars, the price you pay per click will steadily increase over time, and as soon as you stop paying your ads disappear immediately. This practice is in contrast to SEO, which involves optimizing your website so it can be naturally found by search engines.  Once you are ranking naturally in the organic search engine listings through SEO, you can maintain your rank and traffic for months to years without having to pay on a per click basis.

The Indianapolis SEM advantage? Search engine marketing (pay per click) gets yours ads ranked immediately and starts driving traffic to your website on day one. However, immediacy alone cannot guarantee you positive results, especially if you have to invest more money and time to make the marketing campaign work. Indianapolis search engine marketing may not require you to wait for a span of months to get results, but its promise of immediacy doesn't always come with positive effects to your business. In fact, a recent study showed that most consumers prefer and trust organic search results from SEO than those sponsored links and ads by SEM.  Regular online users are acquiring what we call “banner or ad blindness”.  They are so used to searching through the search engines and disregarding every pop up or advertisement that they do not even notice they exist anymore.  Pay per click ads are just becoming another annoying nuisance to the browser looking for natural search engine listings. 

This is what brings us back to SEO; in Indianapolis SEO, you don't have to pay search engines and other sites to advertise your business.  You simply optimize your site with quality content and properly targeted keywords to make it visible enough on the Web and attract customers. Plus, you get to attract the considerable amount of consumers who prefer and trust natural links without spending much in comparison to search engine marketing (PPC).

Why place your primary marketing focus and money on Indianapolis search marketing when you can promote your business for a lot less with Indianapolis SEO and get better results? Contact us at Indy SEO Firm now, and we'll show you how it's done.