Search engine optimization (SEO), although introduced in the 1990s, is still a relatively young concept. Despite its huge demand in the corporate sphere, many people admit that they have an unclear idea of how it really works. As a result, misconceptions arise from the very foundation of ideas Indiana SEO is built from. However, SEO will continue to grow and foster ideal knowledge to its clients over time.
More is better
The basic concept behind SEO is that the service optimizes certain keywords so that they can be easier to find. Many people believe that more keywords means more chances of a better ranking, similar to a raffle. The real deal is that the more words you stuff in an article, the more chances of your website getting banned from the search index. It is because search engines consider this as spamming.
However, there are certain exceptions to this issue such as when the keyword doesn’t have synonym or substitute. For example, the keyword “sedation dentistry” can be stuffed because there is no particular equivalent for it. Replacing it with “sleep dentistry” is actually a misnomer according to dentists because sedation dentistry does not actually put the patient to sleep. For keywords without particular substitutes, they can be stuffed in an article as much as necessary.
One hundred links
The “100 links rule” has been a rule of thumb in Indiana web marketing that has allowed them to have a real edge in optimization. It originated from a guideline issued by Google, stating that the number of links per webpage should be kept to a reasonable number, perhaps around 100 links. It is not necessarily a rule that has to be followed to the letter or risk being banned from the index, but it is the acceptable doctrine in SEO.
The myth that breaking the “100 links rule” will get you in trouble with search engines will stay a myth for some time. As previously mentioned, search engines only recommend such a number for the indexing to be easier. Nevertheless, this rule still matters for most websites regardless of the number of links. It is up to the web developer to determine how much is too many.
Give search engine marketing (SEM) several years for people to understand how it works and to learn the tools of the trade. After all, even more than twenty years into the making, Indiana SEM is still too young for it to be considered iconic within the world of Internet marketing. Service providers know about the do’s and don’ts of SEO in general-and are at this point cautious about committing mistakes that could jeopardize the growth of their service industry.