Search engine optimization (SEO) is one of the most important tools any individual, web developer, organization, or business should have. An optimized website often results in greater exposure on the Web, increased Internet traffic, better search engine rankings, and, ultimately, higher profit margins. A relatively new field, SEO can seem like rocket science to some. Consulting an Indiana search engine optimization company can help shed some light on the intricacies and principles of the field.
Having an optimized website is important because of the sheer size of the Internet. Much like a network TV show that competes with programs in the same time slot, as well as with video-on-demand technology that also affects audience shares, your website certainly has a lot of competition in cyberspace. It is only one among the numerous types of sources the Internet has and will always have.
According to Google, there is an infinite number of active blogs in the Internet. Your website is battling all of them for attention. Furthermore, you’re also contending with social networking sites, online games, episodes of TV shows uploaded on the Internet, the news, sports scores, and the weather forecast. With the constant stream of content pouring into the Web, you have to do something to distinguish your website from the rest. This is where an Indiana search engine marketing company can help.
There are two main factors publishers need to consider when undertaking search engine optimization. “On Page” factors are what developers can do to directly control the site’s Web presence. “Off Page” SEO factors, on the other hand, are things that influence your site rankings indirectly. These can either help or harm your search engine visibility, depending on what others post online. Done correctly, SEO can help your site achieve higher rankings.
On Page SEO factors include the quality and research you put into the website content. Are the pages well-written and do they contain articles of substance? Have you done your research on what phrases your prospective clients actually input into search engine fields? Similarly, the website or article must contain such words and phrases people use to find information online.
Off Page SEO elements include elements influenced by readers, site visitors, and other web developers and publishers. These include the quality and number of permanent links that go back to your website, as well as the locality where one’s website is published. The rise of social networking sites have also heavily influenced one’s chances of search engine visibility, which is why many Indiana Internet marketing firms also make use of social media marketing.