Your friends talk about the latest trends, latest gadgets, what is in and what’s out, the latest break-ups and hook-ups while you stare clueless. You are outdated if you do not own any social networking account. Why? This is because for the past five years, the online media has constantly won millions of audience worldwide by providing them all kinds of information in a flash. Social networking has worked its way to the number two post as the most used medium, topping over print by storm.
Companies and organizations took advantage of this “Internet revolution” by putting up websites to reach a wider audience. These companies know that because more people use the Internet, they should invest more in digital advertising and marketing than in the traditional print ads.
Many marketing companies have expanded to create in-house digital marketing strategy teams to accommodate the growing number of clients who needs its presence felt online. The digital marketing strategists have developed creative, interactive, new ways to reach the wide ocean of targets.
Now, you may be familiar with viral videos if you use any user-generated video content website. These are videos made to serve specific purposes. For the strategists, this is to create buzz for their product by constant sharing through social networking sites and websites. The product video should be creative in a way that it should be sharing-worthy, and it should not mention the brand at first. The surprise usually comes in the end when the video reveals the product.
You may have also tried joining website-sponsored games or raffles. Some strategists integrate contests and marketing. Product websites create contests to attract unique and multiple visits on their page. Some website-sponsored contests require the contestants to visit every day to get more points for winning. In this way, there is higher recall and longer exposure. In terms of exposure, another strategy related to it is search engine optimization or Indianapolis SEO.
Recently, strategists have tapped into SEO. It is a relatively new effective marketing strategy. Organizations or companies seek help from firms offering Indianapolis SEO services which provide expert solutions for digital marketing needs.
Search engine optimization as a digital marketing strategy considers how search engines work, what people look for, what keywords they input, and which search engines the audiences prefer. Indianapolis SEO companies know and understand this, making it possible for them to provide accurate answers for businesses who seek solutions