Search engine optimization (SEO) is the art and science of helping search engines find and rank your website higher than millions of other sites on the World Wide Web. Unlike other marketing tools, the SEO Indianapolis small businesses rely on targets end-users instead of a general audience. But to fully grasp how SEO works, it’s important to first learn how search engines systematize every website on their archive.
Search engines like Google, Yahoo, and Bing arrange websites in their results pages according to their relevance to search queries. They use crawlers or spiders to follow links from one page to another and index everything they find along the way. Relevance is calculated by crawlers using various algorithms with different standards for factors like keyword density, links, or metatags. However, when sifting through more than 20 billion pages on the web, crawlers sometimes fail to visit a website for a month or two-which spells bad news for online marketing efforts.
This is where SEO can help. The SEO services Indiana companies like Indy SEO Firm recommend will increase your website’s visibility in search engines, primarily through producing quality content and leading traffic directly to your site. Think of SEO as your personal PR on the Web. It draws thousands of users to your site in a matter of hours, meaning you have a 1 in 1000 chance of converting a site visitor into a loyal customer.
The concept of SEO significantly revolves around keyword use, against which search strings are matched to lead users to your site. Keywords should describe the content of your site and must be highly specific. Meanwhile, choosing the wrong keywords can work against you.
For instance, if your website is about clothes, do not optimize for the keywords “clothing” or “clothes”. Instead, try keywords such as “men’s clothes”, “Indiana apparel,” or “tall men clothes.” Once you’ve chosen the right keywords, determine a good keyword density for the site content; these days, one keyword every one hundred words is the norm.
Another critical part of SEO Indianapolis businesses engage in is the backlink. Backlinks indicate the popularity and relevance of a website, and search engines like Google give more credit to a website with a higher number of quality backlinks. The golden rule in putting backlinks is to never confuse quality with quantity.
Search engine optimization is a broad universe that reputable SEO firms can help you navigate. Among the different Indiana Internet marketing strategies used today, SEO is definitely an initiative that is worth your investment.