Every search engine optimization firm has its own way of doing things for the benefit of their clients and their businesses. Their methods may be different, but the results are the same: a fully optimized website that is sure to attract a lot of web traffic. Over the years, search engines have become more meticulous about the kind of optimization work being done to websites. Essentially, there are at least two ways of doing SEO work.
The natural way of optimizing search engines is referred to as white hat SEO. This method of SEO Indianapolis providers offer relies heavily on the natural function of keywords and links to bring the client website’s name higher up on search engine results. White hat SEO is usually restricted in terms of the number of keywords to be used and the frequency of keyword usage. However, this method is said to confirm with search engine policies and is thus considered the safer SEO method.
Black hat SEO, on the other hand, is considered more powerful yet sometimes borders on the unethical. It takes optimization several notches higher, with keyword density usually pegged above five percent. Providers practice little or no restriction on keyword usage. Black hat SEO firms use keywords more frequently and may even use hidden text for better optimization results.
Regardless of whether and SEO firm wears a white or a black hat, both practices are nonetheless considered legitimate per se although search engines have been known to penalize companies that utilize black hat SEO methods. In truth, though, both practices of SEO Indianapolis clients enlist for their businesses are widespread in the marketing industry. Each hat has its own set of benefits and risks that clients have to consider.
So which hat should businesses pay for: the white one or the black one? No particular answer can be given because it all depends on what the client wants. Whether or not search engines restrict or loosen their policies on keyword usage, the aim is always to ensure that client websites get an edge over the competition, which is the main goal of the SEO industry.
Needless to say, the various methods for SEO Indianapolis clients trust help all kinds businesses, big or small, in their marketing efforts. As the Internet community continues to grow exponentially, the role of SEO firms will also become more important in the future. The choice between a white hat and a black hat strategy depends entirely upon the client—this decision can be the make or break of an online marketing effort, so it must be made by taking all factors into consideration.