Web marketing strategies constantly change to suit the dynamic natures of both the Internet and consumers, so it would make sense for businesses to anticipate which trends will emerge and stay popular. The Tech Cocktail website posted an article last November 15, 2013 that projects the online marketing trends for the year 2014. Not surprisingly, the article predicts the importance of social media in Web marketing, and SEO in particular:
Traditional inbound links still carry more weight than social media mentions, but that dynamic is shifting. With search engines seeking to return the most relevant content with the highest quality, social shares are becoming a valuable component for search engine rankings — because the more people choose to share a piece of content, the higher its perceived quality.
For this reason, diversity in social media will also be important. Facebook, Twitter, and LinkedIn are still the Big 3 of social networks, but rising stars like Pinterest, Google+, Instagram, and Tumblr look like they’re here to stay — and they’ll add weight to your social signals. Currently, only a third of CEOs have any presence on social media sites, meaning that we have a long way to go before social reaches its saturation point within the business executive community.
Businesses can no longer ignore social media networks, especially since the platforms can be used as powerful channels from which to market products and services. There’s also the growing role of social media in SEO, which can make or break a website’s very existence on the Internet. That said, businesses dealing with Internet marketing in Indianapolis would do well to consider adding a social media component to bolster their marketing tactics.
Social media might appear too casual on the surface, for the uninitiated. Yet deep down, it’s a popular method of linking as many people as possible, allowing free and unimpeded information sharing among numerous and interlinked personal networks. It’s the perfect platform for even the smallest of businesses to market itself, and it can be a great way for businesses to reach out personally to their consumers.
Marketing via social media perfectly complements traditional Web marketing strategies involving websites, and if the article is to be believed, social media marketing can even enhance certain aspects such as SEO. Businesses looking for effective social media marketing in Indianapolis shouldn’t look further than the region’s most skilled online marketing companies, such as Indy SEO Firm. Professional online marketing companies can handle the social media component for a business, ensuring consumers that their inquiries and interactions with the business will be reciprocated properly.
(Article Excerpt and Image from 4 Online Marketing Trends for 2014, Tech Cocktail, November 15, 2013)