A few decades ago, marketing mainly involved classified ads, setting-up billboards, sticking posters at community centers, and handing out fliers. These methods are still effective, but they can cost a lot of money and are limited in scope. By the end of the 20th century, advertising and commerce ventured out into a new terrain — Internet marketing.
The birth of the World Wide Web (WWW) and Hypertext Markup Language (HTML) in the early 1990s gave us Websites. After a while, businessmen and marketers discovered the numerous benefits of creating their own site to target specific audience and introduce their products and services in the market. Online visibility is achieved in different ways, and the principal tool is search engine optimization. Thus, an Indianapolis search engine optimization company such as Indy SEO Firm assists businesses in organically increasing their Website’s traffic and raising the chances of engaging a potential customer. There are several techniques on how SEO experts and web developers make sites search engine-friendly. Here are some.
HTML: Language of the Webpage
Remember that you’re not only designing to appeal to visitors, but also to search engine spiders. HTML elements are building blocks of Web pages and search engine spiders love to crawl through them. HTML codes and tags are placed by web designers within the page to allow search engines to read it. HTML is then converted by Internet browsers into visible web pages for online users. Google, Yahoo, or MSN can’t see the pictures or videos in your site, but they can competently interpret links and HTML code.
Keywords: Unlocking Opportunities
When designing Websites, programmers and developers of an Indianapolis SEO company considers the phrases and words prospective clients likely use when searching for products or services. For example, if you’re a dentist, simply utilizing the keyword “dentist” won’t set you apart from other “dentists.” SEO specialists recommend keyword phrases that are specific, so instead of “dentist” they might suggest “Indianapolis family dentist.” These keywords could direct potential patients to your site.
Content: Information is Power
Both search engine spiders and users love relevant and organized content. This is why there are web writers who specialize in making articles that are keyword-rich and optimized. Articles may include tips, blog posts, press releases, and product descriptions. More information means more text for search engines to index.
If you want your site to rank well and show up in the first page of search engine results, you need the help of an Indianapolis SEO professional. With the proper web design, keywords, and content, you’ll be on your way to Google stardom.