Social media is pretty much a major part of everyday life now – so much so that more than 70% of online American adults today use it. Then again, many polls also show that just about 33% of American users have taken to following brands through the social media as of 2012; while this is a considerable enough jump from 16% in 2010, this proves that there is still room for expansion in the Indianapolis social media marketing industry. As a business owner, how can you help promote your brand through social media?
It’s all about You
You need to establish your business’ identity in social media sites, and they have to be able to synch up with who you are and what your brand does in the real world. In other words, always stick to your industry whenever you post, promote, or share content. Efficient brand marketing makes for a consistent, reliable social media profile.
Pick out a Target
Here are some tips from an article in Forbes on honing in on your target market through social media:
“To get focused, start with your ideal community. You need to know who they are, where they show up on the web and how they like to interact. Learn where they go for information and find the industry and functional portals that accept guest posts. Identify the top blogs in your category and use them to post comments and connect with readers. Know which social media tools your ideal community favors[…]”
The main goal that every business should have regarding social media is to convey human receptiveness – which is to say that your business profile and site should be accessible and accommodating enough for your target customers to interact with you where the interchange of feedback and response is effective and dynamic. You don’t want any of your customers to feel like they are addressing another generic, soulless profile. Breaking out of this trope should get you more noticed by your prospective customers.
A good tip to make your social media marketing goals truly effective is to hire reputable Indianapolis internet marketing companies to give you a head start. Companies like Indianapolis SEO Firm can provide proven online marketing strategies, including advanced SEO and web design to get you a boost in search engine page rankings.
(Source: Three Elements Of An Effective Social Media Strategy, Forbes)